Pizza Restaurant Website
Think like the big guys when designing a pizza restaurant website
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These days, the big chain pizza restaurants' websites do everything. They make it easy for customers to find nearby locations, view the menu, and even place orders for pick-up or delivery. Many offer discounts and combo deals to online customers, and their websites actively upsell larger sizes and add-ons. By combining certain elements from these corporate sites with your restaurant's personality, you can design a unique website for your pizza restaurant that noticeably increases sales.
Give the Customers What They Need in a Pizza WebsiteWhen designing a website for a pizza restaurant, make sure all necessary information is easy to find on your home page. Put your business address, phone number, and hours near the top. Include other important details, such as your delivery zone, fee, and minimum order. Display limited menus in their entirety on the home page. For more extensive menus, create another page to avoid cluttering the home page. Nobody wants to squint and strain to read a menu, so use a sizeable font. Many pizza restaurants post tiny, scanned versions of their menus online; if your scanned menu doesn't fit legibly, type the menu out so it can be read without causing headaches. If your restaurant caters, hosts parties, or otherwise fills special orders, create a separate page for this information.
Give the Customers What They WantTo increase sales and better compete with the big chain pizza restaurants, use your website to offer customers deals and discounts. Design a website page dedicated to special offers. Try daily deals, specials that coincide with sports broadcasts, award shows, or other events, or another approach that suits your restaurant. Many chains successfully increase per-customer sales by offering savings on product combinations. Advertise incentives on your website for customers to add appetizers, sides, beverages, desserts, or other items. Frequently changing special deals fosters brand loyalty and prompts customers to visit your restaurant's website more often.
Distinguish Your WebsiteDon't make your restaurant's website just another copy of every other pizza restaurant website on the internet. Find ways to capture a bit of your restaurant's personality and incorporate it into your site. Add professional photographs of your restaurant, staff, or food. Devote some space to sharing the story of your establishment's history or success, your pizza-making process, recipes for popular dishes, or other aspects of your business. Experiment with pizza styles and toppings to develop some uncommon products to highlight online. Encourage customers to try something new and more exciting than another pepperoni pie.
Consider an Interactive WebsiteA website that allows for customer interaction is more engaging and promotes a service-oriented impression. It's increasingly common for pizza restaurant websites to facilitate online ordering. There are already customers who opt to order from the restaurant that doesn't require them to leave their computer. Adding this feature to your site makes your restaurant more convenient and prevents losing business to competition that accepts orders via their website. You can find other ways to add interactivity, as well. For example, if you usually hear positive feedback from customers, create a space where they can post their experiences with your restaurant.
Written by: Jon Mohrman