RESTAURANT STARTUP GUIDE
Menus, Marketing, & Management tips to grow your restaurant business.
Restaurant Website Design Basics
Your restaurant's website design matters
Traditionally, a printed menu was usually the first point of contact between a restaurant and its potential new patrons. Today, however, your restaurant is more likely to make its first impression via its website. When people hear about, read about, or drive by your establishment and become curious, they will likely pay a visit to your website before ever showing up at your door.
Be User-FriendlyMost successful websites have a fairly standard overall structure. A fundamental rule of website design is remembering that nobody learns to use the web on your site. Rather, certain expectations are ingrained from repeated exposure. Find information on how to design a restaurant website with comfortable layout and logical navigation, and how to best position the text and images you want the public to see.
A Visually Appealing WebsiteFont, pictures, and colors have profound effects on the experience people have while browsing your website. This experience reflects on your restaurant and can leave people thrilled, indifferent to, or completely turned off by your brand. Read up on how to make a website pleasing to the eye with the right font, text size and color, background colors, graphics, photographs, and other basic design decisions.
Include the Important InformationPeople visiting your restaurant's website are often looking for specific information. An inability to locate what they need can quickly send people off your site to the competition's. Your location, phone number, and hours of operation are of course essential, as are details such as being a BYOB or cash-only. Should you list your prices? Do you need separate pages for your catering services and your dessert menu? Learn which elements of your business must be included on a restaurant website and whether they must be front-and-center or can be included on secondary pages.
Reinforce Brand ImageThe impression your website makes on its visitors should echo the stories you convey with your branding and marketing efforts. If your restaurant is a high-priced, fine dining establishment, your website should communicate style, class, indulgence, and expensive taste. Read about designing a website that reinforces the image and character of your restaurant.
Online Contact OptionsWebsites that enable customers to contact the manager or owner by email, make reservations through a web form, and even place orders online are becoming increasingly common. Read about the important factors to consider if you are thinking about adding such features to your website, and how to best do so.
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