RESTAURANT STARTUP GUIDE
Menus, Marketing, & Management tips to grow your restaurant business.
Family Restaurant Website Design
Design tips for a family restaurant website
A lot of restaurant websites are thrown together just so the public can find an address and look over a menu. Better websites sell the space, the brand, the service, and the food. Because you're designing a website for a family restaurant, you have an added challenge selling your business. Your website has to instill confidence in parents that their children will like eating at your restaurant. All parents know if the kids don't enjoy themselves, neither will they. However, this extra hurdle also presents a great opportunity to design a family restaurant website that increases business.
Demonstrate that Kids are WelcomeMany parents hesitate to bring children out to eat and worry whether a particular restaurant is appropriate for the whole family. Make it obvious on your website's home page that children of all ages are welcome in your restaurant. Show high-quality photographs of families eating. Include written references to kids. Parents will be reassured seeing young diners on your website. It indicates that your staff is accustomed to interacting with children and that your restaurant has enough kid-friendly menu options. Parents also appreciate knowing their children probably won't be the only kids in the place, so they won't have to be excessively concerned about keeping little ones quiet.
Build a Fun Kid's Menu PageCreate a separate website page for your restaurant's kids' menu. This contributes to the sense that your establishment wants entire families coming in to eat, and of course lets parents see there are good meals for the children. Although you're ultimately designing this menu page for parents, focus on building it for kids. Make it colorful, include fun graphics or cartoons, or even add a simple game. Consider adding printable mazes or other games. Parents will show the page to their young kids, who will pick out something they want to eat and get excited by your website. Often, this translates into enthusiasm about your restaurant, prompting children to request going there.
Highlight Your Family OrientationDevote some of the copy on your website, or even an entire page, to promoting a family-oriented image. If you have family-sized specials or deals, talk about them. If you serve fun desserts for kids, post pictures of them. Mention whatever you offer to keep children occupied while they're waiting. In this respect, consider going a step or two further than a placemat and a few crayons; buy small toys in bulk at a dollar store or cheap toy store and give them away to your young patrons. Just make sure you have safe items for all age groups. Show on your website that your restaurant has something for everyone in the family.
Don't Overlook the BasicsDon't forget to include all the practical details about your restaurant. Design your website so everyone can easily spot your hours of operation, your address and phone number, your menu, what credit cards you accept or if you're cash-only, whether you serve alcohol, and anything else important. Even with a fun and friendly look, opt for legible fonts and avoid assaulting people with crazy color schemes, flashing graphics, or other jarring attempts to stand out. Have someone proofread all your content, and get a few opinions about the website from people who'll be honest before launching it.
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