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How To Write a Restaurant Email Newsletter

Great content makes a restaurant email newsletter stand out

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Once you realize the benefits of having an email following for your restaurant, you must develop the best techniques for writing a powerful, engaging email newsletter. Writing too much results in people not bothering to read the newsletter, while writing too little can result in your readers losing interest because you have nothing to say. Writing an email newsletter well that's full of great content ensures that you stay in people's minds and get your messages across. The best way to start a restaurant email newsletter campaign is by trying Fishbowl, the leading email and social media marketing provider for restaurants. Learn more.

Format of An Email Newsletter

The best email newsletter formats are similar to informational brochures. Each and every email newsletter you send out should have your logo included somewhere in your email. Other good email newsletter practices:
  • Use bold headlines so people can scan the document for subjects of interest. Bulleted lists also make for easier reading. Do not expect your recipients to read through lengthy paragraphs.
  • Make use of pictures and "white space" so the readers' eyes do not tire.
  • Use photographs to give a feel for the atmosphere of the restaurant. Communication happens via both pictures and words.

Length and Time of An Email Newsletter

An effective email newsletter is short, sweet, and to the point. 200 words is a good target, but do not write to word count. Have something interesting to say in each newsletter, and try to do it in as few words as possible. Send an email newsletter once per month, and aim for the same time and day. Be consistent so people know when to expect the latest from you.

Email Newsletter Topics

Each and every email newsletter must have a point, a new thing of interest to your readers. Avoid giving them the sense that it is not necessary to read the newsletter. Some ideas for newsletter content:
  • A specific promotion or deal.
  • If you have live music every Thursday night, highlight the upcoming musician or band.
  • Menus and menu changes.
  • A special events menu, such as a New Year's Eve midnight buffet or Valentine's Day prix fixe dinner.
  • New dessert or wine offerings.
  • News happening at the restaurant and/or in the area.
  • Remind email recipients about the free music in the local park or other local event, and suggest they come in for wine or an appetizer before or after the event.
  • Describe the restaurant's participation at a local fair or cook-off.

Engaging Subject Lines for Email Newsletters

Well-written titles encourage readers to open their emails and pay attention to what you have sent them. Some examples:
  • Live Music This Thursday!
  • Have You Tasted Our Newest Dessert?
  • Don't Miss Chef at the Cook-Off in Burlington / Special Offer
  • Valentine's Day is Coming; Make Reservations Now
MusthaveMenus offers restaurant email marketing solutions, powered by Fishbowl.

Written by: Beth Taylor

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