tle> ?

Sorry — Your browser is not supported by MustHaveMenus.


We use cookies. By continuing, you agree to their usage.
See Cookie Policy

📣 We've joined the Toast Partner Ecosystem!
See press release here.


Menus, Marketing, & Management tips to grow your restaurant business.


French Restaurant Menu Design

Set the tone for a sophisticated dining experience

When designing a menu for your French restaurant, you'll want to set a tone that's worthy of your fine French cuisuine: class, style, elegance, and finesse. Every day, you work to ensure these characteristics are reflected in all aspects of your business. Your menu design should reflect your French restaurant theme.

Start with Understated Style

While it may be tempting to be flashy with your menu design, it's difficult to pull it off tastefully. A toned-down and even minimalist design much more effectively conveys a sense of elegance. Limit the colors on the menu, in most instances to two or three. The French flag colors are a popular choice. If you're including graphics, opt for stylized but subtle renderings, and don't use more than one or two. Subtle graphics of iconic French landmarks, like this whimsical Eiffel Tower French Menu, can be appealing without distracting. The printed text should be easy to read, especially if your diners will be reading French-language item names in a low-light establishment, so stick to larger, legible fonts.

Create Visual Appeal

Standard categories - appetizers, soups, entrees - are a simple way to organize your items, but there are other approaches that can create more diner interest and drive sales. Consider these strategies for organizing your menu:

  • French region of origin
  • chef-recommended three-course meal
  • dishes grouped by ingredient
  • dishes grouped by method of preparation

Another way to increase the appeal (and thus profitability) of your menu is to maintain visual balance. You want a sense of symmetry between the blocks of text. Take a step back to see if anything appears lopsided on your menu pages. If your salads don't quite fit in one column, split them evenly between two columns. Your featured items, whether seasonal specials or best-selling customer favorites, should be separate, boxed, or highlighted in some way. And don't cram too many items on a page; beverages and desserts can have their own menus so the customer isn't overwhelmed with dining selections. This sample French Menu strikes a perfect balance.

Indulge the Senses

French dining is about indulgence, and food as an art. Capture this on your menu by engaging all five senses in your item descriptions. Discuss how a dish looks, smells, feels in the mouth, or even sounds as a guest cuts into it. Don't limit the description to vague adjectives about flavor; address textures, aromas, visual presentation, and other less obvious aspects. Done well, this can be potent sales copy and powerful marketing.

As with any menu, be sure to include all pertinent information about a dish's ingredients and how it's prepared. Gluten-free and spicy items should be clearly identified. And don't forget to succinctly define any French terminology your patrons may not be familiar with. Pronunciation guides can be a playful addition, too. See more French Menu designs from MustHaveMenus.

Mobile-icon align-center angle-down arrow-down arrow-up arrowleft back-arrow background-toggle bookmark-o bookmark camera Svg Vector Icons : Asset 1 check-circle check-gold check-simple check-white check checkbox compress copy-text crop databank-sort default-column delete-close description-next-line description-price-inline description-same-line expand-arrows expand facebookapp fine-tuning fit folder-add folder gear graphics-accents graphics-backgrounds graphics-clipart-accents graphics-clipart-backgrounds graphics-clipart-bar graphics-clipart-borders graphics-clipart-events graphics-clipart-food graphics-clipart-holiday graphics-clipart-labels graphics-clipart-sports graphics-clipart graphics-holiday-4th graphics-holiday-easter graphics-holiday-fday graphics-holiday-halloween graphics-holiday-mex graphics-holiday-more graphics-holiday-mothers graphics-holiday-newyears graphics-holiday-stp graphics-holiday-thx graphics-holiday-vday graphics-holiday-xmas graphics-photos-asian graphics-photos-bar graphics-photos-breakfast graphics-photos-cafe graphics-photos-dessert graphics-photos-events graphics-photos-mexican graphics-photos-pizza graphics-photos-seasonal graphics-photos graphics-shapes graphics-social graphics-uploads grid header-icon-mhm header-icon-print image-copy-2x image-flip info ipad-rotate item-price-format1 item-price-format2 item-price-format3 item-price-format4 layer-to-back location lock margins menuimage plus-circle one-column one-section one-two-column one-two-section opacity plus-circle plus price-after-description price-after-name Asset 1 Asset 1 Asset 1 question redo Asset 1 rotate search searchboost shape-crop shape-star-points share-link Svg Vector Icons : share social-fb social-mobile social-web style three-column three-section toolbar-corner-0 toolbar-corner-1 toolbar-corner-2 toolbar-corner-3 toolbar-corner-4 toolbar-fonts toolbar-graphics toolbar-highlight toolbar-highlighting-fill-color toolbar-highlighting-line-1 toolbar-highlighting-line-2 toolbar-highlighting-line-3 toolbar-highlighting-line-4 toolbar-highlighting-line-color toolbar-layout toolbar-pagesetup toolbar-spacing text trash two-column two-one-column two-one-section two-section undo user web-code Svg Vector Icons : zoom-in zoom-out ?

Create a free account


Complete Your Pro Subscription

paid annually
paid monthly
Tax : $0.00 USD
Total : $0.00 USD

How would you best describe your business?

What are you planning to use MHM for?

(Select all that apply)

Welcome to Pro

You're all set!

We sent you an email confirmation and detailed receipt.
  • Subscription:
  • Renewal Date:
  • Total: USD
  • Sales Tax: USD