MustHaveMenus Blog

Category: ‘Print’

Great Menus Help Launch a Dream for Spa Entrepreneur

Wendy Hritz is doing what most of us simply dream of: going out on her own and being her own boss. After almost a decade of working for a variety of day spas, Hritz launched her own venture at the Courtyard Med Spa.

Menu2Providing a personal touch and going the extra mile for her customers has been Hritz’s signature since her early days as an esthetician in southern California. Over the years, she has honed her skills for all types of spa treatments including facials, chemical peels, waxing and eyelash extensions. But beyond trade skills, Hritz realized she would need some help to properly launch her business to the good folks of Midland, Texas.  She needed a way to create a marketing piece to professionally sell her services,  both in person and on the web.

“I just Googled menu design and I was quickly put at ease by MustHaveMenus’ easy-to-use web templates,” stated Hritz. Starting a business from scratch can be a daunting task for any seasoned professional; however, Hritz was able to quickly check off many important tasks with the help of MustHaveMenus.

“The MustHaveMenus’ support staff helped turn my draft concepts into professional quality menus and business cards, and now they’re on Facebook and mobile-ready! I never thought it could be that simple,” Hritz said.

Hritz wanted professional-quality marketing tools for her high-end spa. By using MustHaveMenus print service, she was able to click a button and have her menus and business cards delivered right to her door rather than working with a designer, going to the print shop and wasting extra time managing the process. “The paper is great, excellent stock, they look beautiful. The team did a great job and were proactive getting them to me and coaching me along the way,” she said.

Hritz also wanted to make her menus instantly available to online customers, including the rapidly growing number of customers doing searches using a mobile device. Despite having no technical experience, Hritz found MustHaveMenus’ Places page made that a snap. She was able to create her mobile page in just a few clicks, the final piece to her menu management puzzle. Hritz also added the MustHaveMenus app to her Facebook page so any time she makes a change to her menus, it will instantly show up on Facebook as well.

“I’m so excited for this new venture and I owe a big thank you to MustHaveMenus,” stated Hritz. “They made my menus as easy as ordering cotton balls and wax. Its just that simple.”

Is your business ready to grow in 2014?

MustHaveMenus Photos in templates food restaurantsSimple menu upgrades make a big impact

The post-holiday lull is the perfect time to consider your goals for the year, and a great opportunity to evaluate your menus. A menu is your most powerful selling tool, so don’t let it be an afterthought. Follow these 5 tips to be sure your menu is really working for you.

1. Update Your Look

If you’ve had your current menu design for a while, think about what could be improved. Want to improve sales by moving desserts or signature cocktails to a table tent? Need to condense your wine list into an easier format? Ready for a new takeout style? Whatever you want to try, our menu experts are standing by to help. Give us a call at 1-800-452-2234.

2. Trim Your Offering

Winter is a great time to look critically at your menu. Which items are hot sellers, and which are duds? Don’t hesitate to remove low-performing items; it will help streamline everything from stock and prep to customer ordering. You’ll also be clearing space to try new items that could become new favorites.

3. Add Visual Appeal

As they say, people eat with their eyes first. Including tempting images of items on your menu can have a measurable impact on sales. But of course, low-quality or unappetizing images will have the opposite effect, so it’s worth investing in quality photos.

4. Get Some Fresh Prints

Are your tabletop menus looking worn out? Stains, creased corners, and torn lamination can distract customers and cheapen the experience. With new prints on our top-notch menu paper, you’ll feel confident that your menus make the best impression. Order prints today and you’ll have new menus on the tables by next week.

5. Sync Changes Everywhere

Whether you’re ready for a new design or a few new items, you’ll want to keep your menus in sync, from tabletop to takeout to online listings. This consistency builds your brand and lets your customers order with confidence. Sync your print menu with your website, Facebook page, and Places mobile menu with just one click at MustHaveMenus.

Tips to Sell More Takeout

MustHaveMenus Takeout Menus Printed
From quick service to fine dining, offering takeout can be a great way to increase business without much overhead. The 2013 Restaurant Industry Forecast found that 33% of adults in the U.S. rely on restaurant takeout. Whether you’re just branching into takeout or giving your takeout menu a makeover, here are some tips to keep in mind.

Takeout should be a separate menu.

Some of your regular menu items may not be suitable for on-the-go, such as hot soups or delicate desserts. Consider what your kitchen can prep in a reasonable time frame (20 minutes max) and package securely. And only include items you can consistently offer; save the seasonal or limited supply dishes for in-house specials. Browse takeout menus.

Takeout menus should build your brand.

Consider your takeout menu an ambassador for your restaurant. Customers will often encounter this menu away from the restaurant environment. Wherever they find it, they should immediately get a feel for your brand. Take cues from your in-house menu and the restaurant atmosphere. Better yet, match your carryout menu to your tabletop menu design with Design Sets. Always include your logo, hours, and complete contact information.

Takeout menus should be published online.

With one click, your takeout menu can be published to Places, MustHaveMenus’ free online business directory. Your mobile-ready takeout menu is synced to your account, and lives online to help diners find you. Then link your Places webpage to other online directories, such as Yelp or UrbanSpoon, and your own website. Your takeout menu will always be current, so diners can order with confidence.

Takeout menus should be professionally printed.

Takeout menus tend to be an afterthought for restaurants, but quality menus promise a quality dining experience. You can easily order professional prints right from your MustHaveMenus account. Keep a stack of trifolds on the counter by the register or hostess stand for guests to grab as they leave. You might even distribute menus in the neighborhood; the vast majority of your clientele live within 5 miles of your business.

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