The Importance of Organic Search for Restaurants

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Now, more than ever before, there is an abundance of ways that you can market your restaurant. From print marketing to social media, figuring out the best way for your restaurant to get discovered can be confusing and overwhelming. With 80% of restaurants going under in the first five years of business, your restaurant’s ability to get discovered by new customers is critical in staying afloat.

While any marketing strategy should be diverse and inclusive, 96% of consumers are searching for businesses online, making your digital marketing strategy key. Digital marketing is no longer optional or supplementary. Your restaurant’s ability to get discovered online is a good indicator of your ability to reach new customers in general. 

There are many ways for new customers to find your restaurant online, but on average, organic traffic (from sites like Google) makes up 73% of visitors to businesses’ websites. It’s important to keep your website high on these search result pages for key searches, otherwise potential customers are finding your competition online before they find you. It’s time for your restaurant to take control of your online presence and make sure that you are getting the most out of organic search.

Page Load Speed

Major search engines such as Google and Bing consider the length of time it takes for your website to load when ranking search query results which means that it is important for your website to load efficiently. With 47% of searchers expecting a website to load in just two seconds, your website’s margin for error is very low. A slow website can cost you customers and lower your ranking in search results.

Mobile Optimization

80% of consumers don’t leave home without a mobile device, which means that mobile is becoming increasingly important. Sites like Google recognize this importance and have begun incorporating mobile optimization into their search algorithms. The better your mobile site is, the higher your restaurant will appear in search results.

Content is King

For your restaurant to perform well in organic search, you need to provide the information that searchers are looking for. This means that your name, address, phone number, menu, and hours of operation need to be easily found on your website in searchable content. A PDF menu isn’t searchable so sites like Google turn a blind eye to all of that rich content. If a potential customer searchers for “pasta near me”, they are less likely be able to find you via Google if you have a PDF menu on your site, whether or not you serve the desired dish.  

Claim Your Listings

Consistency is also a major component to search engine results. Search engines want to know that they are providing their users with trustworthy and accurate information. These search engines boost websites in the ranks if their name, address and phone numbers match across their local listings on sites like Yelp, TripAdvisor, Foursquare and YellowPages. To make sure that all of this information is accurate and up-to-date, the restaurant owner should claim their listings across the web and monitor these profiles.

Google alone powers over 6.1 billion searches a day. Organic search has become a part of our lives and restaurants need to make sure that they are taking control of their online presence. SinglePlatform helps restaurants like yours get discovered everywhere that matters online. Learn more today.