3 Reasons Online Ordering Drives Customer Loyalty

Online ordering is one of the most powerful tools that restaurant owners can use to ride the digital wave. By allowing customers to order online, you can generate a whole new stream of business that wouldn’t otherwise be accessible. Not only that, the customers you reach are also more likely to become regulars.

Your online menu is your first impression in a competitive marketplace. Customers will undoubtedly compare your menu against other restaurants before coming to a final decision and taking the first step toward becoming a loyal customer. Here are three main reasons why online ordering drives customer loyalty:

1. Convenience

The number one reason why customers love to order online is because it’s convenient. In fact, delivery and carryout are often the leading factors in their decision.

But those options alone won’t win you their business – not these days. Online ordering has turned what was once considered a convenient phone call into a pain point. In a world that revolves around text messaging and emailing, customers now want to place an order on their phone or computer. Online ordering makes it easy for them to order food without disrupting their day.

2. Efficiency

There’s no better way to win a customer’s heart than by lightening their schedule, and online ordering does just that. Think of all the time-consuming steps you’re eliminating from the dining experience: waiting for a table, waiting for food, waiting for the check…And if you offer delivery, you’re saving them even more time. With just a few clicks of the mouse or taps of the phone, their order is placed, paid, and in preparation.

3. Accuracy

Human error is a part of running a restaurant. Sure, you never want to get an order wrong. But quantitatively, if your staff takes enough orders, mistakes will happen. With online ordering, the chances of an incorrect address or item are virtually non-existent. Everything is systemized, and the customer’s order is relayed right to the kitchen.

Getting Started

Implementing an independent online ordering system can be a daunting and expensive project, but we’ve made it easier and more affordable than ever. Online ordering now comes with a MustHaveMenus membership, so you can maximize your takeout sales using a clean and easy-to-use dashboard that integrates with your MustHaveMenus account. Ready to take your business to the next level? Click here to get started.