Spanky’s Pub House Already Has Three MustHaveMenus (and A Kids’ Menu On the Way)

Blog-CASE-STUDY-Spanky-2Despite Spanky’s three-year success as a favorite Myrtle Beach destination for locals and resort visitors alike, owners Carrie and Bob Ross thought it was time to upgrade their menu. They wanted a fresh look to compliment their reputation for serving only freshly cooked pub food (no frozen-to-fryer fare like other pub establishments). Carrie admits she’s a numbers person, not a creative person. While she was happy to let go of the creative process she did not want to compromise her vision. Within a few hours of speaking with MHM’s Design Services she had exactly what she wanted…and more.


MHM: What drove your decision to use our Design Services?
Carrie: Friends of ours that own a restaurant in the area referred us to MHM. I was able to touch and feel their menu so I knew the quality was good. I had absolutely no reservations about the quality. But our friend’s menu is pretty complicated, with multiple columns, and I was a bit intimidated to attempt it myself, especially since I was looking to do more customization. The end result was beyond my skills. You have to understand, we ran a residential building business so I’m a numbers person, not a creative person. Additionally, I needed something “yesterday” and wasn’t able to give it the time needed. When I emailed Design Services they could see that I had started a couple of menus and got stuck. I signed up with membership so I could benefit from their member discounts and additional services.

MHM: What happened during your conversation with Design Services?
Carrie: They completely got me. I had tried explaining what I wanted via email but it just wasn’t translating. Once we had a chance to connect over the phone I was amazed at how quickly they were able to take my chosen template, customize it, and email me a rendition that represented exactly what I envisioned. And within hours!

MHM: How did your MHM experience differ from past menu creations using traditional resources?
Carrie: In the past, a friend of one of our bartenders would create our menus in her spare time. Timeliness was not an option. She did two menus for us. We told ourselves they were just temporary menus. The last “temporary” menu lasted 18 months. While it was free the trade off was a long drawn-out process. In contrast, after talking with MustHaveMenu’s team for just 30 minutes one Friday afternoon and providing menu information they needed to get started, we had a design layout to review by the following Tuesday. The final draft was complete within a week as compared to two and a half months with the previous scenario. The Design Services team was great to work with—friendly, responsive, and talented!

MHM: From a cost perspective, how did your MHM membership investment compare? 
Carrie: 
Our design development investment was only $100. We then decided to have a take out menu created, too. At $561 for 100 full-color 8 1/2″ x 14″ menus with lamination, plus 2,500 trifold, full-color glossy take out menus, it was far less expensive than the cost of printing at our local Staples. What we learned was by paying a higher premium for printing and losing valuable time, we ended up spending more money in the past. Our investment in MHM was well worth every penny spent, hands down.

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MHM: What other MustHaveMenus products and benefits have you utilized with your membership?
Carrie:
 Once we got the printed versions taken care of we didn’t hesitate to convert the menu for use on our Facebook page and website. In fact, the menu is our website (except for an illustration of Spanky, their 14-year old Boston Terrier mascot and the subject of their $8,000 merchandising revenue).

MHM: How were the new menus received?
Carrie: We introduced them at the beginning of November and our customers absolutely love them! We’ve gotten huge amounts of compliments. We used to have a 4-page menu in a plastic folder. It looked weathered and beaten. Our customers love how the thicker stock laminated menus look and feel—all snappy and new. It’s very exciting.

MHM: What’s next up for menus?
Carrie: 
We’re definitely going to want to create a kids’ menu. We have a lot of families that are regulars and their children are our customers by default. We realize that those children are potential customers, as they become young adults. This time I am going to try to do the kids’ menu creation myself. Since MHM has so many fun templates to choose from and they make it super easy to do, even I can be creative!