Stay in Touch with Your Customers

One of the best ways for your restaurant to stay in touch with customers is to think like a publisher.

Put yourself in the shoes of your favorite regional or city publication and plot out an editorial calendar just like they do. Reserve May for a feature on rhubarb, August for dining al fresco and December for special holiday menus. Like the local glossies portray the authentic feel of their own city, keep your stories unique to your restaurant.

In addition to the star story, keep several mainstay columns that customers can expect to read every time they visit your website, receive your email newsletter or scan through their social media feed. Here are some ideas to get you started:

Dish of the Month

Halibut & Chips on the menu this month? Write a blog post about where you source your halibut, your secret tip for crispy breading and what beers on tap pair perfectly with the dish.

Customer Favorites

Poll your customers on what their favorite dish is and why. You can make an informal ask in the dining room, pose the question in a Facebook post or just by paying attention to what your guests are saying online. Repost through your social media channels or create testimonials to include throughout your website, in blog posts or featured in your email newsletter.

From the Kitchen 

Purchase a larger commercial mixer for the kitchen? Shout about it! Your customers will be thrilled with a shorter wait as you crank out twice as many of your award-winning donuts. Profile your pastry team, take behind-the-scenes photos and share stories of how new flavors are created in the kitchen.

Fan Food Photos

Encourage your clientele to snap pics of their food and share via Instagram, Twitter or Facebook with a hashtag unique to your restaurant. Once a month, share a roundup of top photos and be sure to credit your customers for their photos.

Press Quotes

Named to a “Best Breakfast Spots” list in a local publication? Write a summary on your blog and link to the article, re-tweet the magazine’s mention and post an Instagram photo of your restaurant’s name in print.

Creating, distributing and redistributing interesting content is essential for keeping your diners interested, and attracting new ones to your place. No need to wait for the media to mention you. Go ahead and convey your own rich and delicious story.