Boost Profits with Menu Engineering

When menu engineering expert Gregg Rapp revamps a restaurant’s menu, he anticipates an ongoing profit increase of 10–15%. Menu engineering is a process of examining the popularity and profitability of each of your menu items, then leveraging consumer behavior psychology to maximize your menu’s selling power. Engineering your menu requires an initial time investment, but if you skip this process, Rapp says, you’re “leaving a lot of easy profits on the table.”What could menu engineering do for your restaurant? Menu Cover Depot offers a step-by-step guide to help you get started. Read the full article.

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