Design of the Week: Cafe Bistro Happy Hour Menu + How to Make Happy Hour Happier

Cafe Bistro Happy Hour Menu

The bright and fun colors in this week’s Design of the Week – a cafe Bistro Happy Hour menu – got us in the mood for happy hour. It’s sure to perk up sales between the hours of  3 and 7 p.m. Happy Hour also is a way to bring in new customers and build your business. With our extensive portfolio of restaurant marketing designs, you can create menus, flyers and even business cards in minutes with the Menu Editor.

So here are some tips on how to make your happy hour happier:

  1. Advertise. Hand out flyers (this week’s design makes a good one), and don’t forget your four walls and table tents. And, be sure to post specials socially (Facebook, Twitter, MySpace, etc.). Incentivize servers to sell the most margaritas during Happy Hour and have them hand out cards with a QR code linking to your Facebook page for Happy Hour specials. Send an email or Facebook update around 3:30 p.m. because many of your customers will be getting off of work thinking of where to go to wind down.
  2. Eat and drink. Consider pairing food and drinks for Happy Hour specials. You could also do a reverse side of the happy hour menu above with bar food offerings.
  3. Discount. Make sure the discount is worth it to the customer. Try using a popular discount like 2-for-1 specials.
  4. Music. You want your customers to let go and have fun. Pick a night or afternoon out of the week and host live karaoke, or a live band.
  5. Specialty drinks. Give your bartenders creative license to make up a drink that will appeal to your customers. Involve customers by letting them pick your new drink in a Facebook contest. You’ll want to post pictures!
  6. Partner with a local business group such as the shops and offices around you for an after-hours cocktail event. Provide the food and offer great Happy Hour specials. Oh yeah, make sure you collect business cards if you cater. This is a great opportunity to do a little networking of your own. It’s also a great opportunity to show off your banquet and party spaces.

What will you do to make your Happy Hour happier?