How to Hire a Restaurant Menu Designer – The Portfolio Review

Welcome to part two of our five-part series on how to hire a restaurant menu designer. Each week, we’ll walk you through how to hire a restaurant menu designer. We have a team of designers here to help you with Made to Order menu designs, but moreover, we’re here to help you get the best marketing resources for your restaurant. That’s why we want you to understand what’s important in hiring a designer from start to finish.

Today, we’re going to look at the design portfolio review. This step is crucial and you need to look for five elements in a winning design portfolio. Let’s get started.

  1. The variety of projects. One way to see a designer’s ability is to view a variety of samples. You’re looking for a designer that has a portfolio of designs in your industry, but you’re also looking for flexibility in designing for a variety of concepts.
  2. The ability to present unique concepts. You don’t want to just see different color schemes. You want to see completely different designs. A great designer will use a much different approach in each concept.
  3. Showcasing the design process. If a designer can show you the process from concept to final design in his or her portfolio, you will gain an understanding of how to work with them. Seeing early work shows you how the designer handles revisions and provides creative feedback when a menu needs a little something or something is not quite working.
  4. Discussion of how they arrived at the concept. A good designer is not just artistic. He or she can tell you the story behind their designs. Discussion should include the why behind color choices, the experience the restaurant menu portrays and the style of the place.
  5. Discussion of the elements that make the designs work. This is key to understanding how the designer will approach your project. A good designer will talk about the research behind the design samples – restaurant type, target audience and what the client envisioned.