Video: How to Add a QR Code to a Daily Specials Menu

qr code QR codes or quick response codes are becoming normal in communicating with customers. They are especially useful for restaurants looking to engage with customers in real-time or often via text message, Facebook, Twitter or online.

Like a bar code, only designed for a smart phone camera, when a smartphone user “scans” the code they are directed to take action, whether it’s to dial your phone number, go to your Facebook page for specials or to get directions via Google Maps.

To get some more ideas for why QR codes are smart for restaurants – check out this article from our friends at Smart Blogs on Restaurants.

Be sure to view the takeaways after the video.
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Video Takeaways:

  • Adding a QR code to your daily specials menu is an important way to combine your on and offline marketing strategies.
  • Almost a third of smartphone users have scanned a QR code. Why? The top reason is to get discounts or coupons (53%), says a report from MarketingProfs.com. Other reasons they use them? Fifty-two percent of smartphone users scan QR Codes to get product or service information (Hours, directions or phone numbers, anyone?) or to enter a contest (33%).
  • Adding a QR code is simple with MustHaveMenus’ menu, flyer and table tent templates. Our online menu software – the Menu Editor – helps you get the look just right. Make even more customizations inside the Word templates available free with your subscription.