Design of the Week: Easter Fun Flyer + 33 Ideas for Easter Promotions

easter fun flyerIt’s just a little over a week until Easter Weekend. And, according to the National Restaurant Association, nearly 33 million consumers are expected to dine out this year. In celebration of this fantastic opportunity to drive sales on a traditionally at-home holiday, we’re offering you this fun Easter flyer Design of the Week and 33 promotion ideas.

  1. We have 136 menu, flyer and image templates for you to promote your Easter brunch or event available here.
  2. Offer an Easter buffet. It’s the most popular choice in the NRA’s survey of 1,000 Americans.
  3. Give kids a chance to hunt Easter eggs. One out of five surveyed said this was an important factor in restaurant choice.
  4. Invite your regulars. Forty-eight percent of diners said this was the number one factor for the Easter meal decision.
  5. Lunch is hot. Brunch not so hot. Forty-six percent said lunch was their top time to dine out. Only 29 percent are brunching; while 21 percent are breakfasting.
  6. Dinner is a winner. Forty-four percent of diners-out want dinner fare for Easter.
  7. Swine is fine for 39 percent of Easter eater-outers.
  8. Pie is fly. Got a mean chess pie or pastry special? You could attract about 37 percent of the Easter crowd.
  9. Green eggs and ham? It’ll work for about 27 percent of Easter fare seekers.
  10. Tell the lamb to scram. It’s only got about seven percent of the votes in the sought-after Easter food.
  11. Holiday menus are special. Sixteen percent of diners want Easter-centric menus or specials.
  12. New kid on the block? Thirteen percent of diners want to try something new.
  13. Kids menus are not the most important part of the Easter game. Only 4 percent want great kids menu.
  14. Hide Easter eggs in your menu designs. (It’s simple to do in the Word template designs on MHM.)
  15. Hold an Easter coloring contest at the local church preschools. Reward the winning school with kids-eat-free coupons and an Easter cake or dessert party
  16. Place a basket plastic eggs at the hostess counter to give your customers Easter surprises such as coupons, free menu items and a grand prize of dinner for two. (Talk about it on Facebook.)
  17. Hold a tackiest Easter basket photo contest on Facebook.
  18. Submit Facebook event invitations to all the local churches and “around town” Facebook listing services. (Great downtime job for a hostess.)
  19. A visit from the Easter bunny never hurt the crowd appeal.
  20. Invite your local churches to dine with you on other church nights during Easter week. Services are often held on Thursday and Friday.
  21. Contact three local schools this week to ask about teacher lunch needs on Monday. Many schools are closed that day for the kids, but not for the teachers.
  22. Hold a drawing for an over-the-top Easter basket giveaway. Partner with a local salon, spa or hotel for the contents.
  23. Mail out a church staff appreciation card. Your staff could gather a list of the church staff from the surrounding 5-mile radius. Send a card for a free meal to that person. They will want to dine with their families and appreciate the gesture at the end of their second longest week of the year.
  24. Set up an egg painting booth on the patio. Kids get a free ceramic egg and distraction while the family dines.
  25. Offer a special on brunch drinks such as bloody Mary’s and mimosas.
  26. Feature your chef and his/her signature Easter brunch in a cooking demonstration. Set the tables up so the customers can ask questions and get cooking tips.
  27. Tout the reservations all this week and next. The last thing you want is mad guests come Easter Sunday.
  28. We saw where one restaurant is offering bottomless mimosas with the $55 prix fixe menu.
  29. Run a week-long Easter special dish such as a sushi roll or ham dish starting on Palm Sunday, April 17 through April 24th.
  30. Breakfast place? Go all out on the eggs – Benedict, deviled, scrambled, fried, hard-boiled, soft-boiled, omelettes and the kind you hide. Call it something fun like Egg-cellent Easter Brunch.
  31. Beer on tap? Have a hops fest.
  32. Golf course club? Rope off an area for for bunny hop races, Easter egg hunts and hold a drawing for free cart rental and a few rounds of golf.
  33. Caterers – You need to be working your previous orders list to remind last year’s customers to get their orders in for that artichoke dip and ham souflee they loved last year.

 

What are you doing to draw crowds on Easter? Tell us about it at our Facebook community.