Guest Post: Menu Labeling Myths Debunked

menu labelingEditor’s Note: This is a second guest post from Betsy Craig, founder and CEO of MenuTrinfo, a full service menu nutritional labeling company and co-founder of AllerServe, LLC. Betsy’s commitment to the betterment of the food industry and her desire to positively inform and affect the dining public are the driving forces behind her companies.

While most restaurant owners know and agree that offering full nutritional information as a part of their menu is a good thing, many are quick to point out multiple road blocks on the road to full disclosure. If you’re still wary of taking the leap into nutritional information menu labeling, read on as we debunk popular menu labeling myths.

Myth #1: There is no way to be prepared for every allergy, special dietary need and food sensitivity.

There’s just too many allergies to keep track of! By choosing a menu labeling service, you can plan and prepare for the evolving needs of special diets. Menu nutrition labeling goes miles beyond calorie counts and nutrient labels. When you choose to calculate and document full nutritional information for your menu, you are creating an index, which you can use to cater to your customers’ changing needs.

Myth #2: Nutrition analysis and menu labeling is far too costly and time consuming for my budget.

Nutrition analysis and menu labeling used to be synonymous with hiring a costly dietitian to calculate the information. Having a dietitian on board to facilitate and verify the calculation of nutrition information and the menu labeling process is essential, but that doesn’t mean there aren’t ways to reduce the calculation cost. Thanks to advancements in technology and innovations in the menu labeling processes, systems have been streamlined for maximum efficiency and value. If you do not have the time or resources to do a full analysis, why not consider investing in a few menu items?

A Way to Get Started in Labeling

Offering a few items that cater to the most prevalent dietary restrictions is a great way to see the positive effects of menu labeling for your business. Many restaurants choose to offer selected menus which feature lighter fare, gluten-free options, or even vegetarian fare to provide for special needs without labeling their entire menu.

Ready to add full nutrition information to your menu? If so, streamline the process by visiting MenuTrinfo’s website or by calling us at 1.866.767.MENU (7678).