BUSINESS
Launching a Catering Business as a Restaurateur
If you're a restaurant owner or manager, adding catering can seem all benefit and no cost. As Jeffrey Summers points out in "Expand Your Restaurant Business Through Catering: What You Need to Know & Consider," you already have most of what you need to get started, from culinary expertise to supplier relationships to leads in the form of your current restaurant customers. (more)
MARKETING
Why Restaurants Should Use Email Marketing
As more and more restaurants jump on the social media bandwagon, restaurant email marketing seems to be falling by the wayside. Whether it be a blog, Twitter or Facebook, restaurants are moving their focus away from email marketing methods and expending more effort on networking through online social channels. (more)
MENUS
Increasing Sales with Your Restaurant Menu
Profits flagging? Sales of what should be your most popular items slower than you hoped? If your menu is in need of revamp, not to worry. A few simple tricks can lead to increased profits and a more consistent feel for your restaurant. (more)