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Why Restaurants Should Use Email Marketing

Five Reasons Your Restaurant Needs an Email Marketing Campaign

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As more and more restaurants jump on the social media bandwagon, restaurant email marketing seems to be falling by the wayside. Whether it be a blog, Twitter or Facebook, restaurants are moving their focus away from email marketing methods and expending more effort on networking through online social channels.

However, email marketing's power should not be forgotten. Restaurants, especially, can benefit from email marketing's way of getting messages right in front of the customers' faces. In this age of online information overload, having a direct line to a customers' inbox is precious. And the perfect way to reach those customers is through a respected email marketing company like Fishbowl. Learn more about Fishbowl.

Cost Effective Marketing for Restaurants

Other than word-of-mouth referrals, no marketing method is more effective than email marketing. For a few dollars a month, a restaurant email campaign can be created, managed and tracked using an online email marketing company, like Fishbowl. The best way for you to speak with customers is when they visit your restaurant. A close second is connecting with them through email.

Easiest Way to Connect with Customers

Once your customers finish their meal and leave, how can you keep in touch with them? Staying at the top of your customers' minds is as easy as a successful email campaign. Providing your customers with welcome, valuable content reminds them of why they like you—and why they want to visit again and again.

Learn More About Your Customers

Withe restaurant email marketing, you can see what links in your emails your customers are clicking on. Armed with this information, you can infer what your customers are interested in, and adjust your menu or your promotions accordingly. For example, if your customers overwhelmingly click on a link for a 10% off coupon, or a voucher for a free appetizer, you know that your customers value a good deal. Tons of clicks on a recipe can prove that your customers are all about the food.

Promote Word-of-Mouth Referrals

What better way to stick out in your customers' minds than an email campaign? And if your customers remember you, your restaurant will come to their mind first when making recommendations to their friends and family. If your email communications offer compelling, engaging content, your customers will hopefully share it—share it with people with whom they share interests and who might find your restaurant compelling and engaging, too.

Your Customers are Interested In You

When your customers are willing to provide you with information considered personal, such as an email address, they want to hear from you. Not keeping in contact with them is wasting a valuable opportunity to connect with your most loyal customers. Provide them with interesting content in return for their email addresses, and you'll reap the benefits.

MusthaveMenus offers restaurant email marketing solutions, powered by Fishbowl.

Written by: Erin Martin