Collaborating with a professional menu designer can be a big boost for your brand, but when technical design terms get into the mix, it can sometimes feel like translating a foreign language. So, whether you’re creating a new menu with our online menu maker or interacting with our friendly Design Services team, here are 5 key professional menu design terms explained so you can make the most of your menu!
Artfully arranging text guarantees a more coherent and communicative menu. The specific terminology for typography can be tricky though, even for professional designers, so let’s break it down to the essentials and clear up the difference between font and font style. In the Must Have Menus menu maker ‘Clear Gothic’ is a “font” or “font face” while a style applied to Clear Gothic, like bold or italic, is known as a “font style.” The most balanced menus use just 2 or 3 unique fonts to keep from looking messy or overdone.
2. Hex Color
The most common way to represent digital color on the web is via a 6-digit hexidecimal number most often referred to as “Hex Codes” or “Hex Color.” Each number represents a unique mix of Red, Green, and Blue and the combination of these three colors yields a surprising 16 million possible colors – all of which are available in our online menu maker!
3. White Space
We’ve all seen menus stuffed from top to bottom with text and images. “White space” is what that kind of menu is missing. The term refers to the spacing, of any color, between graphics, columns, and lines of type that provides a visual break from content. Though seemingly unimportant, white space is an integral design element that not only guides a customer’s focus but stabilizes any menu composition.
4. Image Resolution
We know it’s tempting to grab your logo from anywhere you can find it but remember, an image that looks great on the internet can look grainy or pixelated when printed.
Generally, graphic images can be defined as either ‘raster’ or ‘vector’. Raster images are made up of thousands of pixels that, when resized, can lower visual quality. Vector images however are made up of points that have a defined X and Y coordinate and can be resized easily without any loss of quality.
So, when a designer requests a high resolution logo for your printed menus, we suggest providing a vector file or a high resolution raster image of at least 300 dpi. Not sure how to tell the difference? No problem! Just check the file type. Most commonly vector files end in .ai, .eps, .pdf or .svg while raster files end in .jpg, .gif, .png, or .tif
In design speak, ‘contrast’ refers to the difference between paired but distinct elements. ‘High contrast’ refers to the juxtaposition of opposing graphic elements like dark and light, thick and thin, long and short, or textured and smooth. Contrast can also refer to highlighted elements or the pairing of inverse colors that make a menu really pop!