From quick service to fine dining, offering takeout can be a great way to increase business without much overhead. The 2013 Restaurant Industry Forecast found that 33% of adults in the U.S. rely on restaurant takeout. Whether you’re just branching into takeout or giving your takeout menu a makeover, here are some tips to keep in mind.
Takeout should be a separate menu.
Some of your regular menu items may not be suitable for on-the-go, such as hot soups or delicate desserts. Consider what your kitchen can prep in a reasonable time frame (20 minutes max) and package securely. And only include items you can consistently offer; save the seasonal or limited supply dishes for in-house specials. Browse takeout menus.
Takeout menus should build your brand.
Consider your takeout menu an ambassador for your restaurant. Customers will often encounter this menu away from the restaurant environment. Wherever they find it, they should immediately get a feel for your brand. Take cues from your in-house menu and the restaurant atmosphere. Better yet, match your carryout menu to your tabletop menu design with Design Sets. Always include your logo, hours, and complete contact information.
Takeout menus should be published online.
With one click, your takeout menu can be published to Places, MustHaveMenus’ free online business directory. Your mobile-ready takeout menu is synced to your account, and lives online to help diners find you. Then link your Places webpage to other online directories, such as Yelp or UrbanSpoon, and your own website. Your takeout menu will always be current, so diners can order with confidence.
Takeout menus should be professionally printed.
Takeout menus tend to be an afterthought for restaurants, but quality menus promise a quality dining experience. You can easily order professional prints right from your MustHaveMenus account. Keep a stack of trifolds on the counter by the register or hostess stand for guests to grab as they leave. You might even distribute menus in the neighborhood; the vast majority of your clientele live within 5 miles of your business.