Amanda Brandon got her start in food working takeout for a busy BBQ restaurant—alone—on her first day. She spent the next four years at McAlister's Deli, while completing her journalism degree at the University of Mississippi. The next stop was a dual role as the managing editor of PMQ Magazine (a pizza trade) and as the publicist for the U.S. Pizza Team. Since 2005, she has worked in marketing, freelance writing and social media for a number of industries including restaurants.
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Caterer Social Media, Social Media for Caterers - MustHaveMenus
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Everyone says you should be involved in social media because it’s where your target audience is, but what does that mean exactly? More specifically, what does that mean for a catering business?
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Catering Email Marketing, How Can Caterers Do Email Marketing - MustHaveMenus
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This quick guide will get you started with catering email marketing. In this article, we'll discuss how caterers can grow their business through regular email communication with previous customers and prospects.
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Catering Social Media, Social Media for Catering - MustHaveMenus
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Learn the basics of social media to boost your catering business. Catering social media is a way to conect with your customers.
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Event Email Marketing, How to Market a Restaurant Event with Email - MustHaveMenus
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Do you ever wish you had a way to tell your customers about event specials on a regular basis? Direct mail is excessively expensive to mail for every holiday, birthday or charity event. E-mail is a great low-cost alternative, but how do you get customers interested in using email and what do you tell them?
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Family Restaurant Prices, How to Set Family Restaurant Prices - MustHaveMenus
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Families eat where they can find value for everyone at the table. This article weighs the pros and cons of family restaurant prices based on deals or menu strategies.
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Increase Wine Sales, How to Increase Wine Sales - MustHaveMenus
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Wine is no longer just for the rich and famous. Its a mainstream item in most restaurants and bars, but many of these establishments don’t take advantage of vino sales. By developing your staff's wine knowledge and spending a little time on packaging your wine selection, you can increase wine sales.
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Restaurant Loyalty Email Marketing, What is Loyalty Email Marketing - MustHaveMenus
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We interviewed two marketing reps from two different eateries about their customer loyalty programs. One was just beginning and had some great advice for getting started and adding a social media element. The other has an established program and offers lessons learned from using email marketing as the foundation of your loyalty program.
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Wedding Menu Design, How to Design a Wedding Menu - MustHaveMenus
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Wedding menus are a simple detail that adds elegance to the reception, and they serve a purpose by telling your guests what’s in store. This article elaborates on the best design tips for a wedding menu that spells elegance.
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